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February 24, 2009

Rupert's Pledge

By: Bernard Chazelle

Rupert Murdoch's latest reaction to the crisis:

Our competitors will be sorely tempted to take the easy beat, to reduce quality in the search for immediate dividends. Let me be very clear about our company: where others might step back from their commitment to their viewers, their users, readers and customers – we will renew ours.

And to prove his commitment to serious journalism, Murdoch pledged not to move the Page 3 girl to page 1.

— Bernard Chazelle

Posted at February 24, 2009 04:10 PM

You can't step back from commitment to your viewers if you never had any in the first place. So he is making perfect sense.

Posted by: En Ming Hee at February 24, 2009 08:17 PM

This is like affirming a marriage to someone you never even wed. You can't step back from that marriage, because you never even made it in the first place. In that way he's making perfect sense.

Posted by: En Ming Hee at February 24, 2009 08:19 PM

The idea of words such as those coming out of Murdoch's mouth is so, so, alternative

Posted by: catherine at February 25, 2009 12:53 PM